Founded in 2017 by two friends who met on Reddit, The Indie Mood is a resource for indie beauty fans. We’re passionate about small beauty businesses. We post news, reviews, brand profiles, founder interviews, and roundups about our favorite indie makeup, skincare, bath and body, fragrance, lifestyle products, and more! MISSION STATEMENT The Indie Mood is a platform that highlights indie beauty brands and small businesses. We are the resource for fans of indie beauty to discover their next favorite product or brand. We firmly believe that your dollar counts and where you spend it matters. When you support a small business, you support a dream, a community, a family, and the greater good. VISION STATEMENT The Indie Mood is dedicated to delivering accurate, well-researched, and unbiased content about indie beauty. We especially strive to publish content highlighting small businesses owned and operated by POC, LGBTQIA+ individuals, and people with disabilities. Every brand and product featured in posts on The Indie Mood website and Instagram is cruelty-free.