Amusement Advantage is a market research and consulting firm partnering exclusively with the attractions industry. Our solutions help attractions of all kinds and sizes measure their guest experience, analyze the results and take action to improve their guest experience. Our custom-tailored, turn-key services include mystery shopping (execution and analysis), online review/social media analysis and management, on-site guest surveys, industry benchmark data (competitive comparison), along with staff training and development and leadership coaching. Founded in 1996, we work with over 500 attractions of all sizes in the US & Canada including amusement parks, water parks, recreation centers, entertainment centers, birthday party centers, zoos, wildlife parks, aquariums, science centers, museums, skating centers, bowling centers, arenas, convention/visitor centers, business improvement districts, performing arts centers/theaters, laser tag, mini golf, golf courses, go-kart tracks, arcades, sight-seeing tours, etc. We also partner with many vendors conducting programs at attractions on their behalf. We are proud members of IAAPA, FAA, NEAAPA, IATP and the exclusive Smart Buy provider for the BPAA. We are also a member of the Mystery Shopping Providers Association. We have completed work internationally on behalf of IAAPA for the Top FEC's of the World - Brass Ring Awards in Australia, China, Japan, Kuwait, Mexico, New Zealand, Russia, UAE and other locations. Specialties: Attractions and Location Based Entertainment Market Research: Mystery Shopping, Reputation/Review Management, Guest Surveys, Exit Surveys, Intercept Surveys, Competitive Analysis and Industry Benchmark Reports. Research Focus Areas: Operations, Guest Satisfaction, Online Reviews, Employee Recognition and Loss Prevention. Strategic Partnerships: BackLooper (surveys & analysis) Performance Optimist Consulting (Leadership consulting). NewVue (data visualization), TrainerTainment (Sales Training).