The aim of blu AI™ is to offer an end-to-end, ready-to-go customer engagement tools, customer loyalty programs and customer data analytics to businesses, so they can connect more effectively with their customers while they continue focusing on their core business. We provide all the elements to set up and manage a state-of-the-art loyalty program in a push of a button. Embedded within our loyalty program, are advanced CRM, direct marketing and customer engagement capabilities. One of our main programs is BLU Points. It is a universal loyalty program, allowing you to instantly earn & redeem points virtually anywhere. It offers exciting and attractive rewards that you can find locally as well as regionally. You earn points by shopping at any BLU Points Partner & redeem them anywhere within the BLU Points Network & on blupoints.com