Many people love saké but find it intimidating and indecipherable. Joto’s mission is to serve as a bridge between Japanese artisanal saké and the American market, bringing the world of artisanal saké to life without “dumbing it down,” “Americanizing it,” or just making it cheesy. Joto is Japanese for “highest level” and describes the makers of our saké and our aspirations as their importer. We are the exclusive importer for multi-generational, family-owned breweries. Our jizake (local) breweries are located throughout Japan, producing saké in small batches with locally-raised indigenous rice varieties, offering flavors and styles ideal for a range of cuisines. Joto offers a unique journey into the heart of the world of sake. Our bottles feature English-language labels with producer names, locations and helpful tasting notes. We conduct educational seminars and events throughout the country with our distributors and customers, local businesses and organizations and other trade groups. With distribution in over 35 states, and top wholesale distributors in each market, Joto is recognized by distributors, buyers, consumers and the press as the finest sake importer in the category. Our company and its brands have been featured widely, including in Wine Spectator, Wine Enthusiast, New York Times, Sunset, TIME, Philadelphia Inquirer, Stuff, Playboy, Sante, Market Watch and Beverage Media.