Arcade is the creative reality agency. We are a new type of digital practice founded by architects, tech pioneers, game developers and creative strategists. We specialise in using immersive technologies such as augmented reality (AR) and virtual reality (VR) to create three-dimensional digital experiences with the uncommon power to connect people to place through play. Our award-winning work spans a variety of sectors including heritage, arts & culture, visitor attractions, brands, retail, events and more, helping them to tell their stories and engage their audiences in new, immersive, three-dimensional ways. We were given a boost early in our life when we were selected as one of ten businesses on Digital Catapult’s Augmentor programme in 2018, and since then we have grown into a practice with a broad and deep set of creative, technical and operational expertise which we have applied to a wide variety of client challenges, using technologies and platforms including computer vision, deep neural net machine learning, image and object recognition, SLAM, ARKit, ARCore, WebAR, Magic Leap, Lens Studio, Spark AR, Unity, Unreal and more. To date Arcade has won prestigious awards for our work with multiple clients including SEA LIFE and Welsh National Opera, was identified as one of the UK’s leading creative industries ‘Ones to Watch’ by the Creative Industries Council in 2019 and 2020, and become founder members of Immerse UK in 2020. Arcade’s founder team were named amongst 2020’s best creative industries business leaders by Great British Entrepreneurs. To see how we can help create a virtual experience for you, please get in touch at contact@arcade.ltd