YourRhythmics was founded in 2016 as a spin-off of Maastricht University/Maastricht University Medical Center to develop a decision support tool for personalized AF therapy based on non-invasive characterization of the patient’s atrial substrate obtained from comprehensive analysis of the atrial electrophysiological contraction patterns on high-resolution atrial-optimized extended ECG. YourRhythmics aims to shorten the time frame from diagnosis to lasting symptom relief for AF patients and increase AF therapy success rates by identifying the optimal therapy for each individual patient right at the time of initial diagnosis. Next focus area is identification of individuals at risk for developing AF to support screening and preventive interventions.