Pa'lante is an omni-channel spirits startup founded by a father-son Cuban immigrant duo. Pa'lante is our family’s reclaiming of the rum-making trade, which our co-founder began as an engineer at Havana Club in the ’80s. We’ve partnered with a family-owned distillery in Mexico to source premium rum from former colleague, Master Blender Jorge Pérez. We are dedicated to disrupting the alcohol industry with a proudly Latinx brand, amplifying Latinx voices in the U.S. and empowering our community.