The reason most business owners and entrepreneurs feel so overworked is simple: they spend too much time trying to control the actions of their sales people. They look to extensive reports in order to justify the lack of results. What they really need to focus on is how to improve the results their team can achieve. The Steel Method hinges on three important principles: 1. Effective sales management is within reach of all business organizations; an invisible yet undeniably powerful force that steers and motivates sales teams. 2. All organizations have the ability to access and develop great talent and achieve long-term revenue goals. 3. When the The Steel Method’s proven strategies are followed, organizations realize sharp increases in sales, reduced employee turnover and a sales force that is keenly focused on selling.