Baking Time Club’s mission is to become a globally recognised baking brand through creating imaginative and fun baking supplies and gifts for the less traditional baker, while addressing “free from” dietary requirements. Founded in 2016, Baking Time Club sells high-quality baking supplies via a subscription service and direct to consumers online, via our website, Etsy, and Amazon. We sell tools like cookie cutters and patterned rolling pins, on trend food themed gifts, such as unicorn lapel pins, plus a range of cake sprinkles, in colour themed mixes, which are gluten and dairy free. Founded by Lavinia Drake a keen baker and vegan, Lavinia discovered the “free-from” cake sprinkles she needed did not exist, so she created 3 initial colourful mixes to test the market. The first pack sold within 4 minutes of being shared on Instagram. This led way for the Sprinkle Subscription and the growth of Baking Time Club’s future.