Streetcast connects hotel's and vacation rental company’s web traffic to the local character of its small business community. With the significant global trends of the home sharing economy and guests’ desire to have local experiences, the importance of promoting the character of local neighbourhoods and attractions has never been stronger. Streetcast’s Destination Video Management Platform beautifully showcases the local character of a small business community through a series of 20 second videos with advanced navigation abilities. This video display additionally indicates how far away each small business is from the lodging site with one-click mapping directions. The display also has the ability to show an exclusive advertisement created in real-time by each business owner, enticing guests to visit their business while on vacation. By embedding these videos onto the hotel’s and vacation rental company’s website, Streetcast increases conversion rate for these organizations while driving visitors into the nearby small business community. https://www.streetcast.com/