The Columbia Convention and Visitors Bureau (CVB) promotes Columbia, Missouri as a tourism destination and serves as the official Destination Marketing Organization for Boone County, Missouri. On July 20, 2015, the Columbia Convention and Visitors Bureau was awarded with the Destination Marketing Accreditation Program seal by Destination Marketing Association International (DMAI), in recognition of the destination marketing organization's commitment to industry excellence and meeting the industry standard for performance and accountability of DMOs around the world.