Pinch of Colour is the first ever waterless beauty brand in the U.S that delivers beauty with a cause: to conserve water. By incorporating modern technology with water-free formulas infused with good-for-you ingredients, Pinch of Colour is an eco-friendly beauty brand that supports sustainable living. Marrying a global aesthetic with high-performing, good-for-you formulas, Pinch of Colour provides a sensorial experience with each application. Because we don’t dilute our makeup with water, we’ve created highly concentrated formulations that provide the highest levels of efficacy. Superfood ingredients and saturated, eye-catching pigments deliver stunning color payoff and wear. And, as we believe beauty should feel as good as it looks, Pinch of Colour products are formulated without the use of water, parabens, toxins, mineral oil and sulfates. Since its inception in 2016, Pinch of Colour has been dedicated to weaving the inspiration gained from our world travels with a philanthropic mission to give back to the communities we have touched, and been touched by.