FasalSetu is a direct to farmer technology platform designed to simplify the experience of procurement of farming inputs and right service support. FasalSetu focuses on offering a one-stop solution to farmers for common problems they face in the agricultural value chain. Using technology as the leverage to remove all information asymmetry that affects farmers adversely, FasalSetu strives to be the catalyst to growth for the farmers. With a deep understanding of farming issues, FasalSetu has created an extremely convenient and transparent technology solution to provide right quality input at the right cost, right at the door step of the farmers with complete guidance and support required for cultivation.