The name of the brand, L’Earth (also pronounced as ‘Love’) was born with the intention of conveying eco-consciousness, style, and creativity in innovation. It is the short form of the phrase ‘Love Earth’. The personality of this brand, besides encapsulating the notions of eco-friendliness, loving and caring for the Earth, will also be portrayed as approachable and down-to-earth, sincere and kind, clean and fresh, and most importantly, innovative and up-to-date.