Naked Sports Innovations was founded by two brothers, one a mountain runner and the other a triathlete, who had searched for, without success, for a product that had the capacity, flexibility, comfort and performance they needed to carry the hydration and accessories they needed for their training and racing. Having tried everything else out there without luck, they realized they had to do it themselves. Lindsay, an accomplished athlete and brilliant designer created the Naked® running band and, together with Rick, a stubborn age group Ironman and veteran entrepreneur, said let's do this! Today, the revolutionary Naked® running band is sold in over 70 countries around the world, from Malta to Sierra Leone, Scotland to Singapore, and Poland to New Zealand. It is being used by top athletes in trail running, triathlon and marathon and a huge community of dedicated weekend warriors too. And the verdict is in: Naked® running band has been consistently ranked among the best sports accessories in the world by the most demanding reviewers! As for the brand Naked®...the product really does feel like you're wearing nothing at all!