We're a collective of founders, operators and sector experts who've been at the forefront of change. We've solved consumer retail problems, scaled start-ups and found exits across retail sub-segments. This is our way of giving back to the society and sharing what we learnt on our own individual journeys, with founders focused on solving both macro and micro retail issues. Our investment focus is on early stage start-up brands in fashion, food, beauty, electronics and home sub-segments. We choose our partner brands well and don't like to spread ourselves or our investments thin. A fair share of our own mind-space, network, resources and human capital is invested along with funds. Working closely with founding teams, we reserve enough fuel for subsequent rounds and help our portfolio companies raise growth funds.