buena onda is a premium summer lifestyle brand releasing only 3 items every summer. Each collection connects to the next, building towards the ultimate set of cool, timeless items for a premium summer lifestyle. Through a slow, simplified process that gives back full circle, we are driven to presenting a fresh approach to building brands, while creating a brand universe that transcends you to summer bliss, a paradise state of mind. 10% of profits empower today's youth to change the world. Over time, our ambition is to collaborate with 30% of profits. Giving back yields an ROI of infinity.