Our Mission: Drive the accurate portrayal of women and girls in marketing, media and entertainment so they can see themselves reflected as they truly are and all their potential. Despite strides made in recent years to accurately portray women and girls in media, unconscious bias persists throughout advertising and entertainment. The average age, race, body type, and other aspects of women depicted in media today still represent only a small fraction of the female population. SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they really are. The movement was launched by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ) June 2016 in Washington DC at the United State of Women. To help marketers benchmark success SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® shows that content portraying females accurately dramatically increases both purchase intent and brand reputation. In 2017 the GEM® methodology won the prestigious ESOMAR Research Effectiveness Award. The methodology quickly became the industry standard, which led to a global rollout in 2018. In 2019, the movement expanded into verticals: sports (SeeHer In Sports) and music (SeeHer Hear Her). Visit SeeHer.com and follow SeeHer on social media @SeeHer (Instagram, Facebook, and LinkedIn) and @SeeHerOfficial (TikTok and Twitter).