RetailerSoft is a software company that targets its applications and services directly toward the retailing industry. Their very specialized applications and services are designed with one goal in mind: making independent retailers more profitable. The company began with the development of Margin Master Software in 2002. Margin Master is a computer program designed to help retailers achieve incremental gains to their bottom line by enabling them to quickly analyze their current retails. Their retail can be quickly changed to provide unlimited "What-If" scenarios. Also, an analysis can be performed against known Competitor Pricing Information. The value of Margin Master really shines when the retailer is able to quickly perform these "what-if" scenarios, and see very quickly the impact a proposed retail change has to their bottom line - both on an annual basis and a month by month basis.