111 Lexington Wine & Liquors, a Murray Hill & Kips Bay neighborhood wine shop, specializes in selling premier wine and educating each customer how to buy and appreciate wine. One of the primary goals at 111 Lex is to educate members of their neighborhood on how to buy and appreciate wine. The staff at 111 Lex is dedicated to increase wine appreciation by providing education, information, and wine training. Their mission is to spread wine knowledge and enthusiasm and to dispel any snobbery. 111 Lex Wine concentrates on finding hand-picked, small production wines from family-owned wineries. 111 Lex boasts one of the largest local wine sections in the city, and a wall devoted to the ever-increasing selection of natural, organic and biodynamic wines.