Mission: The Virginia Restaurant, Lodging & Travel Association is the only unified voice for the restaurant, lodging, travel and hospitality suppliers associations. VRLTA creates value for members by promoting the legislative interests of the industry, networking, educational opportunities, and protecting free enterprise. Vision: VRLTA will continue to be the leading advocate unifying the restaurant, lodging, and tourist attraction businesses in Virginia. We will be a professional, purpose driven, results oriented organization, valuing inclusive action reaching our diverse industry. We will embody the hospitality that makes our industry successful. We will be a powerful partner to all business in Virginia, striving to lead the way in the protection of free enterprise and educating membership in best practices.