321media is a corporate video production company based in Reading, Berkshire. It was founded by ITV News reporter and producer Mel Bloor who has more than 15 years' experience of working in the television and radio industries. Corporate video is the most cost-effective, beneficial and creative way to connect with your client base. It allows you to visually demonstrate how great your product or service is. Why is that important? Visual storytelling provides an emotional connection between your brand and your customer. Humanising your brand is crucial to long-term business growth. There are several types of corporate video you may wish to consider: Company Profiles: This is a useful way to introduce your business to customers. Showcasing what's on offer, what goes on behind the scenes, mission statements and any unique selling points will set you apart from the competition. Social Media Video: Busy lives and brief attention spans equal a need to consume content easily and quickly. With the right video length and engaging content, your product or service can be showcased to thousands of people online. Client Testimonials: You know your product or service is great but what better way is there than for future customers to hear that from current customers? Product and service reviews are an important marketing tool. They influence purchase decisions. Not having reviews is denying customers information they consider important for making a purchase. Recruitment & Internal Communication: If you're looking to engage with staff, an internal communication video can increase morale and encourage greater corporate loyalty. Staff training videos cut down on the need for repetitious instruction and because video is visual, it's highly memorable and can be delivered whenever and wherever. Recruitment videos are a great way to promote your company as a good employer and attract skilled workers.