Citrus (formerly The Outdoorzy) aims to make sports affordable to the masses by offering premium quality products at a price point that's affordable to everyone. Competitive sports such as cycling and triathlons are extremely expensive with thousands of dollars spent on kits. While it can be argued that quality comes at a cost, this cost doesn't need to be as high as it currently is. We've embarked on this quest by introducing our range of premium sunglasses that can compete with the best sunnies in the market, but cost a fraction of what the offerings from the larger brands cost. We achieve this by having a lean business model that puts the focus back on product quality and not on marketing. If we offer our customers sunglasses that they're happy with, the sunnies will market themselves.