We exist to inspire and support black women and curly POCs in their journey to self-expression and acceptance. We started this company because we believe that black women with textured hair should have the same ease of access to suitable hair products as anyone else. We know that natural hair requires special care, a type of care that big brands are ignoring. So we settled on solving the problem ourselves. If you want to learn more about us, the movement, and ways to support, take a second to visit our site.