Specialist PR Agency License to PR opened for business in 2007 after identifying a gap in the market for a specialist agency that championed character licensed entertainment brands in B2B and B2C media. The ambition from the outset was to create an agency that was responsive to the seismic changes in content creation, distribution, consumer product development, social media and retail and the industry’s decisive shift to nurture entertainment franchises for the long term. As former film publicists, the all-female leadership created noise around major new movie and home entertainment releases. It was through this campaign work that they connected with other divisions within studios and identified an opportunity to apply their knowledge to maximising media exposure for entertainment properties helping the entire economy around character licensed brands. Truly specialist, today License to PR is one of only a few agencies working exclusively in character licensing in the UK. It is arguably the only full-service PR specialist that offers B2B and B2C communications including media relations, events, influencer outreach and social media solely for the licensing industry.