BOxER is a cutting edge design company - focusing on strategic design to increase innovative and competitive qualities of their customers. The name BOxER is an acronym of our co-founders Bogac Simsir, Erdem Akan and multiplication of their visions, skills and experiences. Blending styling and engineering, BOxER provides artistic consultancy and help move design management projects forwards. Our co-founders, originating from diverse academic backgrounds -industrial design, engineering, design management, economics- and multinational industrial experiences -automotive, appliance, tableware, furniture, machinery- form a collective of skills, which allows BOxER to undertake even the most challenging of projects.For us, design should not be reduced to style templates. As each project is unique in its nature, it requires creative unique ideas. This makes hard to define "how we work". However, common approaches to all our projects are interdisciplinary design thinking - a creative process, relating multidisciplinary knowledge and extra-science practices for problem solving, zoom-in zoom-out analysis™ - our unique analytical process, examining the system and its parts, both with convergence and divergence, till details and the holistic perspective align.