In every aspect of business, people are the direct or indirect focus. Consumers need to be inspired. Employees need appreciation and development opportunities. Managers must be supported in their decisions and leadership tasks. In order to do this sustainably, companies need to understand people in their various roles in terms of their behavior and experience. Since this is anything but easy, we founded quantics plus. We combine psychology and data science to help understand the behavior and experience of groups of people. To do this, we bring together knowledge from work, organizational and consumer psychology with classic and modern methods of data analysis. We work systematically with clients on concrete challenges, from the question, to knowledge transfer, to implementation.