Truth is a boutique consulting business specializing in loyalty & CRM. Truth focuses on simplifying customer centricity strategies and assist clients to translate them into tangible and measurable action plans. Adding value to customer experience Truth plays a significant role in assisting with customer engagement, customer insights and data analytics. Founded by, Amanda Cromhout, Truth’s in-depth knowledge and experience of the Loyalty and CRM industry has seen developments & launch of SA’s biggest retail and banking loyalty initiatives.