Visit Sun Valley is the destination marketing organization for the Ketchum/Sun Valley area and greater Wood River Valley region. Our Mission: To raise awareness of Sun Valley, Idaho and influence consumers in an effort to sustainably increase visitation from our target markets and valued guests. Our Vision: Sun Valley will be recognized as a leader in mountain resort living and recreation Our offices are located at 160 W Sun Valley Road in downtown Ketchum. We operate the Visitor Center in downtown Ketchum, as well, located at 491 Sun Valley Road.