Straight Line Theory is a UX company based in Minneapolis. We can help you design and improve your website, app, or digital product. UNDERSTAND YOUR USERS Do you have a complete picture of the people you want to reach? Through user research and interviews, we help you gain a deeper understanding of your users’ behavior and goals. DEFINE THE USER EXPERIENCE We design effective and intuitive experiences for any screen. We work closely with you to plan, sketch and generate concepts. Then we create masterful wireframes and realistic prototypes to help you visualize the UX and test your ideas. TEST, EVALUATE AND IMPROVE Let us usability test your website or app with real people. We’ll provide solutions and fixes for any problems. No long-winded reports, just the evidence and answers you need to make it better.