Why wait for virality? Now, what does music marketing even mean? The lines between music, marketing, and management have been blurred. If you've gone and waited for virality, that opportunity has passed. We are the new creative collective rattling the status quo. With all the bullshit and noise in the industry, you need someone in your corner that fucks with you — that knows the music — knows the come up. Because, when it's viral everybody knows.