Pure Kauai's Mission Statement To inspire our Guests to co-create a unique, soulful experience on an island of incomparable beauty and wonder and to proudly provide the best services and villas available. To create a transparent, sustainable business on all levels. To increase Green tourism on the north shore of Kauai. To provide all team members the opportunity to further their mastery in their respective areas. Pure Kauai's Intention For our Guests, Team, and Home Owners: To attract conscientious Guests who value the high level of service that Pure Kauai provides. Pure Kauai is based in Princeville in the heart of the island’s famously scenic north shore near the NaPali Coast. Most of our private estates and luxury homes lie between Tunnels Beach and Kilauea. Known for its laid-back vibe and unmatched scenery, the North Shore of Kauai offers countless opportunities for exhilarating adventure and transcendent beauty.