Casual luxurywear born in New York – manufactured mainly in Europe. The BETTER RICH Story begins in New York, more precisely in the meatpacking district – around the popular Gansevoort Street. A city where creative ideas with impressions from all over the world can grow into something new and individual. Every Style carries the casual lifestyle of New Yorkers spreading the feeling of freedom and multicultural habitus combined with European understatement. BETTER RICH transports the New York lifestyle through authentic fashion in special colour (-washings) and individual design. Our beautiful basic styles – we believe you should hold on to – return each season. Ultra soft materials with an extraordinary smooth feel meet exquisite sweat designs to team up in consistant basic pieces. Stylish T-Shirts, Longsleeves, Sweatshirts, Hoodies, Dresses, Blouses, Jackets as well as shorts and various types of pants create the exquisite essentials for a cool everyday look, from home to office and from desk to dinner. More than just another brand, it’s rather a way of life, a feeling. Our brand is unique and so are our people. We set ourselves apart from the rest of the market. We create new paths while consistently keeping our responsibility. Always following a high level of aesthetics, quality and style. BETTER RICH will continue to evolve its collections, but the most important thing we will keep on doing is choosing the softest fabrics in the most comfortable shapes. Collections that will make you feel strong and at ease and at the same time relaxed and comfortable. Happiness is the new rich. Inner peace is the new success. Health is the new wealth. Kindness is the new cool. BETTER RICH.