Send Story Training is a mobile app for rock climbing - a relatively new sport that boomed in recent years. Up until now, professional coaches and companies have had to hand-make each plan one-by-one and thus charge hundreds of dollars. Send Story Training revolutionizes this process. Working with world-class coaches with 20+ years of experience, as well athletes competing in the world-cup, we developed an elaborate algorithm that supersedes the manual process of building personalized training plans. Building upon decades of research and exercise science, the app evaluates the climber’s strengths and weaknesses in all critical areas of climbing, automating the selection of suitable training protocols and exercises to build the plan. Using the framework of deliberate practice, the app creates training plans that are result-oriented, thus maximizing the climber’s progress with every session. Send Story Training transforms the manual processes for creating training plans, thereby drastically reducing the marginal cost and maximizing scalability and profit.