Founded by Daylene Long, Catapult X is a market and product development company that consults exclusively with science and STEM education industry partners—organizations, businesses, and associations—to uncover market needs, prioritize product features, predict market trends, increase brand equity, and test and improve advertising. Throughout the lifecycle of a product or service, Catapult X provides market planning and creative services backed by data and deep market knowledge. With a singular focus on science and STEM, Catapult X brings expertise and a network of thousands of educators and industry experts that is second to none. Ms. Long served as Chief Marketing Officer and Partner at Vernier Software & Technology for 15 years and developed the company’s first marketing department, public relations initiatives, and outreach efforts. She has consulted on projects for the Howard Hughes Medical Institute, Smithsonian Science Education Center, Learning.com, and SKT. Ms. Long is a member of the National Science Education Leadership Association and an affiliate member of the Council of State Science Supervisors. She co-authored the National Survey on STEM Education and publishes exclusive research at stemreports.com