Aduna is a conscious wellness brand specialising in plant-based superfoods for daily health, wellbeing and positive impact. We are a proud B Corp, a rigorous certification for businesses committed to being a force for good in the world. Aduna means ‘life’ or ‘world’ in Wolof, the language of The Gambia and Senegal, where our story began. It speaks to the connection between all living things; an expanded philosophy of wellbeing which is at the heart of everything we do. We believe that true wellness equally embraces the wellbeing of ourselves as individuals; the wellbeing of other people and the wellbeing of our planet. Our impact is focused on these three fundamental pillars: Ourselves: our plant-based, science-backed superfood powders, grains, supplements, teas and beauty oils boost the health and vitality of our customers all over the world. Stock up via our webshop, Amazon, Ocado or your nearest retailer. Others: through our baobab fruit supply chain, which we run in partnership with local NGO ORGIIS, we’ve created sustainable incomes for over 3,000 women in Ghana and Burkina Faso, enabling them to support more than 20,000 people in their community. Through our wider supply chain we support hundreds more small-scale producers in India, Egypt, Malawi, Mozambique, Mali & beyond. Our Planet: through our focus on regenerative agriculture, tree planting and partnerships with the UNCCD and Great Green Wall, we help protect and restore the planet. In partnership with ORGIIS, to date we have planted over 35,000 baobab and moringa trees, providing a source of food security, nutrition and income for generations to come and helping reverse the effects of climate change.