Rachael Hall Creative, Inc. provides SEO strategy and high-quality content marketing services for Chief Marketing Officers, C-suites, product owners and branding agencies. We work within existing frameworks to create strategic content initiatives aligned with overall business objectives and digital strategy. Through a series of strategic sessions, RHC is able to identify key products, services and vertical industries within a portfolio. Working within existing frameworks, RHC provides content audits, site health audits, Google analytics and keyword performance audits, keyword research and gap analysis. RHC then develops content optimization strategies which may include adding additional website landing pages, reducing redundancy throughout a website, adding keyword specific headlines, breaking up content into manageable sections, adding call to actions and including internal and external links within the site. The Process of Content Development: Utilizing a framework for lean content development, RHC is able to create content using a zero-waste system. Each strategy session results in the development of content which will be used throughout every marketing touchpoint from optimized web pages through content marketing. SEO Optimized Copy. RHC provides high quality optimized website copy which will be formatted with proper headlines, sub headers, keywords and links. Imagery Recommendations: Imagery and branding can be provided separately Meta Data: Meta data and tags provided separately Schema Markup: provided a la cart Professionally developed wireframes: Choose this option if you wish to hand off your project to your own design and development team for execution. Ongoing Content Marketing: Once the foundation has been laid with a optimized website, it's time to layer in high quality thought leadership