Kvarøy (say “kwa-ray”) is a postcard-pretty Norwegian island located on the Arctic Circle. It was here – back in 1976 – that Alf Olsen and his son, Geir, founded Kvarøy Arctic. Today, our now third-generation family-run business is driven by the same goal set out by our grandfather – “to provide salmon of very high quality, without compromising either the environment or the welfare of the fish.” Kvarøy Arctic is redefining the salmon farming industry through innovation and deep concern for the future of the fish we raise and the waters we live on. We have partnered in the development of the non-GMO food we provide our salmon. This has resulted in an omega-3 content that is twice as much as other farmed salmon, and a Fish In / Fish Out ratio of .48 to 1. The flavor of Kvarøy Arctic salmon is informed by our breathtaking location. Fish have a merrior that reflects the waters in which they are raised. These waters are Arctic cool and clear with a deep fjord current that keeps the water fresh and helps exercise the salmon, reducing fat levels and giving this beautiful fish a pristine clean flavor – crisp and bright like our waters with a slight brininess of the sea. For us, taste is not just a matter of taste, it’s a measure of success. We only succeed when our responsibly farmed salmon tastes like…pure salmon. With great pride, we invite you to try our salmon and to taste the Arctic.