Today, business has become social and mobile because of the best point-of-sale device ever created, Smartphones. Trust and loyalty have become a new currency, and NFC enabled smartphones can deliver information at the point when a consumer is most receptive to receiving information at the point of decision. From a marketing perspective, when a consumer is looking for information and is ready to make a decision, our customers must be prepared to make an impact. Using our VersaTap dynamic marketing solution we deliver a deeper level of real-time engagement for our customers to find consumers who want to be found. Our mobile marketing solutions allow our customers to create dynamic custom-branded content that connect with their consumers using new digital ad formats that go beyond pre-roll video ads and other “forced view” options. Our backend analytics system tracks consumer behavior on a granular level using similar methods to online analytics bridging the gap between the physical and digital worlds for our customers.