The company is dedicated to organize cultural exchange programs, where companies from different industries hire foreign students and graduates to work during the summer and winter season. Since 2001 the company organized recruitment fairs in different countries of South America (Argentina, Brazil, Chile, Peru, Colombia and Ecuador) which were attended by US, Europe and Argentina employers, in order to recruit applicants. The business units are divided in: work and travel, work and study, internships, language courses abroad and e-learning.   To improve marketing programs, CiudadUniversitaria.com developed since 2007 a franchise network and representations with more than 50 subsidiaries in all leading university cities in Latin America, Europe, USA and Asia. In 2010 the company created the Work and Travel Argentina, the only program of its kind, for foreign students to do a hospitality internship in Argentina.