We live in a rapidly evolving world. Yet when it comes to our shoes, we’re still a few steps behind. Years of wearing mass-produced footwear have conditioned us to think “good enough” was our only option, but Iambic is here to break that. Iambic is reimagining every motion of the shoe-making process. Our passionate team of designers, scientists and craftsmen are creating tech-driven, artisan-perfected shoes that fit your exact movements, needs and lifestyle. Our first-ever 360° approach to fit assessment—a combination of AI technology and science-led design features—improves your every pair with every wear. The end result is a shoe unlike any worn before that’s continually perfected as an edition-of-one. At Iambic we’re creating a personalized future designed to go further so you can step freely.