The Australian Marketing Institute (AMI) is the professional body for marketing practitioners in Australia. We represent professional marketers across all disciplines and sectors including public and private enterprise, education and not-for-profit. One in two adults in the working population have something to do with Marketing in their roles i.e. acquiring customers; retaining customers or improving the customer experience. That is over 6 million people! While many roles are under threat of automation, creative professions such as Marketing are not yet one of them. Marketing is experiencing strong double-digit jobs growth and will most likely continue to do so. In the Federal Government Jobs 2016 report Customer Experience \ Marketing is Top 5 ranked growth professions to 2035. AMI purpose is to provide cutting edge marketing theory and practice to fuel progress in the careers of Marketers. We believe that collaboration, accountability, learning and professional standards are important to the growth of the dynamic marketing profession. The Institute offers: • Professional development programs to fuel progress in your marketing career and boost your skill set • The latest information and resources on marketing practice • Opportunities to connect with fellow practitioners at all stages of their careers • A respected and authoritative voice for the profession • Strong advocacy on behalf of the marketing profession To read more about AMI Membership benefits, please, visit AMI website ami.org.au.