Mission Our mission is to provide healthy and tasty foods and beverages to families who care about consistent quality at competitive prices. Goal Our goal is to be the company retailers and consumers look to for innovative healthy products that taste good. That includes resellers who seek private-labeled healthy, quality products at competitive prices, and consumers who want healthy, organic, great tasting alternatives to high-sugar beverages and snacks at competitive prices. Our Philosophy We are committed to continually innovating to deliver high-quality, healthy, organic and kosher products that taste great and are available at competitive prices. Our Values Simultaneously, we’re committed to using environmentally conscious production and packaging that minimize our impact on the planet. We want every family to have access to healthy, high quality, tasty alternatives to high-sugar beverages and snacks at competitive prices.