Social media consulting should be an opportunity for your consultant to get to know your business and its values as much as its products or services. At the core of social media is the connection of people to people. It is less about the connection that your business can make with a person and more about how your business is a person and worth getting to know. It is this information that cnctNow is most concerned about. Technology consulting for small businesses might seem like a luxury that most small business owners can’t justify. The payoff may not be obvious for including a new technology into the existing work-flow. Streamlining business functions with new technology is an important consideration for small businesses. Being smaller means more agile and agility is the key to being competitive in a market filled with big-box stores and huge conglomerates.