In Initiative Inc. is a professional services company that provides a wide variety of research and consulting services to the pharmaceutical, medical device, diagnostic and biotechnology industry. Whether our clients needs require analysis and recommendations in marketing, sales or business related challenges or focus on the behaviors of customers, influencers or regulatory agencies, In Initiative marshals its experience, analytical discipline, industry knowledge and industry contacts to provide insightful and creative approaches to all of their initiatives. Our team of associates has over 100 years of combined, hands on, industry experience in all facets healthcare marketing. Solid research, qualified analysis and candor are the core attributes that describe how we do business as we work in partnership with our clients to help them turn their initiatives into business achievements.