The idea is simple, provide quiet design to women who love cannabis but not the stigma that often comes with it. After working at FORIA for a year as the Event and Customer Service Director, Gabrielle quickly realized that there's little to no apparel for women in the weed industry. She saw an opportunity to create fun and subtle designs that are cannabis related but not cannabis or brand heavy. Gabby wanted to create clothing that you could wear to work, the gym, bar or while running errands. While attending events, managing social media, customer service and marketing at FORIA, Gabby saw a huge potential for a brand that stood for adventure, style and education. Alpine Bloom is one of many avenues offering a space to talk more about how cannabis has made a positive impact on our lives. It's time the public knows that their friends, neighbors and co-workers use cannabis for health reasons...not just to get high. Moving forward, Gabby made the decision to leave FORIA and start Alpine Bloom in the summer of 2017.