Every sweetener on the market makes the same incorrect assumption - that sucrose is the best we can do... That’s why all the other players call themselves alternatives. “Sorry, we’re not as good as the good stuff, but we’re pretty close!” Sucrose is the low-hanging fruit of sugars. Easily extracted, cheap, sweet. Sure, it’s bad for you, but it’s the best option, right? Wrong. There’s always been a better sugar up there, waiting for us. It’s rare. It does all the things we want sugar to do, and it doesn’t KILL PEOPLE. It’s the high-hanging fruit, and, for a while our ladder wasn’t tall enough to reach. Those days are gone - Jaca is here. This isn’t another sorry substitute for sucrose. We will be the Peoples’ Champion. The democratizer of healthy choices. Get the pleasure of sugar without the pain. We will pave the way and shine a light on a better way. We’ll always keep the peoples’ interests at heart, showing a path forward and cheerleading for our customer.