We are here to help save the High Street! Love Loughborough is managed by Loughborough’s Business Improvement District (BID), which aims to bring life back to our High Street by improving the trading environment for local businesses. We provide support packages for new start-ups and recently established businesses to help them to become successfully established within the Loughborough BID area whilst also reducing the number of vacant units in the Town Centre. We assist and support University-generated graduate and undergraduate business ideas that have received support from different departments at the University and which may be suitable for a High Street presence. We support the aims and objectives of the Love Loughborough BID: 1. To reduce the number of vacant units 2. To increase employment in the area 3. To increase footfall and spend 4. To increase investment in the Town Centre 5. To generate pride in the area