Visit Macon is the destination marketing organization (DMO) of Macon and Bibb County. Established in 1980, Visit Macon is a nonprofit agency created exclusively to market Macon and Bibb County regionally, domestically and internationally to both groups and individuals, in order to enhance the economy and increase employment. Tourism - leisure, group and meeting/convention - is the nation's number one industry and the state of Georgia's second largest. In Macon in 2016, tourists spent 364.50 million, supporting 3,630 jobs, $92.17 million in payroll tax, $16.34 million in state tax revenue, & $16.34 million in local tax revenue.