BET and Centric are the primary networks under BET Networks (BETN), a subsidiary of Viacom Inc., and the leading provider of ground-breaking original sitcoms, dramas and world premiere movies, reaching more than 90 million households in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET Netowrks is the definition to the TOTAL MARKET APPROACH, delivering brands key relevance to an audience that drives attitudes, behaviors and lifestyles that ultimately influence what’s hot, what’s next and what matters to the mass market. BETN delivers a powerful, diverse audience of African American influencers who shape pop culture, establish trends, and are the “must-have” consumers who recommend and influence what gets purchased in key consumer categories of music, automotives, fashion & movies and more!